"The introduction of new products, such as e-cigarettes and, more recently, heated tobacco devices, seems to have halted the positive trends observed in recent decades of reducing the share of smokers
10.2307/3432803 Environ
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Jackler also noted that Juul and other e-cigarette manufacturers have used bright colors, sleek design and fashionable millennial models to target children.[17] Even traditional cigarette manufactures cannot ignore the parallels.[18] Phillip-Morris, the manufacturer of Marlboro cigarettes, actually sued Juul because their advertising was too similar.[19] Right now, there are several pending lawsuits filed against Juul and other e-cigarette manufacturers.[20] These lawsuits allege that Juul and other e-cigarette manufacturers are doing exactly what Big Tobacco didthey have been deceptively advertising to children
This prevalence, together with an average of 11.3 cigarettes consumed daily, applied to the French metropolitan population on 1 January 2015 [31], result in a reported consumption of 66.38 bn cigarettes for year 2014
